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City of PleMeasure HH
City of Pleasanton – Uniform Transient Occupancy Tax Measure
Shall a measure be adopted to increase the City’s Uniform Transient Occupancy Tax paid by hotel guests from 8% to 10% on July 1, 2027, and to 12% on July 1, 2028, generating an estimated $1.4 to $2.8 million per year in additional revenue, that can be used to maintain city services, such as: police and fire protection; park and street maintenance; recreation programs; and other general government uses, until ended by voters?
Vote Required: 50%+1
Criteria:
1-Intent and structure of the tax (i.e. a % or rate for a sales or transfer tax, or a $ per parcel or square foot for a parcel tax).
2- Amount of tax generated per year and the duration of the tax.
3- Is this a Special or General tax? (The more specific it’s described, so that one can easily figure which it is, the more credit they get).
4- Where is the money specifically going? (particularly if a special tax).
5-Is there an existing or similar tax already in place? If so, that tax information should be included.
****** Extraneous language unrelated to the matter (-1 point )
Score: 4.6
Comments: The score was lowered from the maximum of five because it is misleading to say that the proceeds may go to the popular listed topics of parks, street maintenance, recreation programs, etc. This is a general tax, the proceeds of which can go to any city expense, and none may go to the listed recipients of the proceeds. The claim that the tax would remain until “ended by voters” is deceptive because it implies there is a mechanism within the measure allowing for a public opportunity to terminate the tax. Instead, there is no probable way to end this tax other than the difficult citizen initiative process. Effectively this tax would probably be permanent. Otherwise, this language provides relatively straightforward voter information.asanton,
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